We are a bunch of passionate lifelong boaters and anglers. Mercury Marine came to us because they recognized our ability to unlock the emotional connection between a brand and its core audience. And because they saw in us the opportunity to connect with their audience because we are their audience.
Founded in 1938, Mercury has been at the forefront of engineering, more powerful, more durable and more efficient marine engines through its history. For over 75 years, they have stood for the bold defiance of convention. Of finding new solutions, new frontiers and new records.
Boating combines the thrills of escape. Adventure. Connection. Achievement. Confidence. And these are the things we strive to communicate as we build a new generation of passionate Mercury fans.
Since the introduction of the Go Boldly campaign, Mercury has seen double-digit growth of market share in its most competitive markets, and we look forward to building on this momentum in the years to come.