In 1948, Ferdinand Porsche set out to build the car of his dreams. And it turned out, it was the car of many other people’s dreams as well. For the last 70 years, Porsche has set the bar by which all other performance cars are measured, and they continue to innovate and evolve to stay ahead of everyone else. Our clients at Porsche Latin America challenged us to help them commemorate this momentous anniversary across the region, with a series of events that allowed the Porsche faithful to take part. We designed a marketing campaign in three languages as well as digital, social and collateral to help build the passion and focus around these events, helping individual markets craft a Porsche brand experience like no other. This event created an unprecedented level of engagement across the region, helping propel Porsche to its most successful year of sales globally in its history.