Training. It’s Personal.

The personal fitness space is crowded with “me-too” brands touting the latest membership deal and perks. And in the face of this, the founders of Youfit Health Clubs have created a unique, no-frills experience for those who are not at the gym to make a statement to anyone but themselves. A stand-out area for Youfit is the close relationship their personal trainers cultivate with their clients. And to highlight this unique benefit, we created a campaign that demonstrated how “personal” personal training can truly be.