Virgin Voyages came to us in early 2019 with a challenge: How do we introduce people to our uniquely engineered cabins, when our ship isn’t even built yet? Scheduled to launch in Spring of 2020, we needed to build marketing and excitement around this iconic brand, and needed to find resourceful ways to do it. Using every production trick in our book, we created an immersive look at the most intimate part of the voyage: your cabin. Designed to not just be an escape, but a multi-functional day-and-night fun factory, we unveiled Virgin’s unique new take on what a cruise can be by bringing the experience to life in a social media video. Virgin Voyages opened its pre-booking for trips on a ship that hasn’t even launched yet and was met with unprecedented demand thanks to the unique ways the Virgin brand has reengineered the cruise experience.